Amac

“Of course we wanted to ride the wave of publicity accompaying the Apple Pay launch. Being an Apple expert, we wanted people who are interested in Apple Pay to find their way to Amac from the very start.”

“We are well aware that Apple stipulates strict regulations when it comes to implementation partners and webshops that would like to use wallet payment methods in their ecommerce environment. That’s why Apple has strict rules concerning the Apple Pay logo and buttons. The branding has to be uniform and recognizable. What makes integration even more challenging is Apple’s high security standard of privacy-sensitive personal data.”

“When Apple Pay was introduced in the United States, we immediately asked Buckaroo what they were planning to do with Apple Pay once introduced in the Netherlands. Judging from their reaction, they seemed to share our interest in the wallet payment method and saw its added value.”

“It came as no surprise that Apple had chosen Buckaroo as exclusive official launch partner. Buckaroo has proven to be a party with much expertise that is capable of building a complex payment product and go live with it within short notice. This enabled a direct implementation for Amac when Apple Pay went live in the Netherlands. Because of fast checkout order buttons on the product page and in the shopping cart, Apple Pay is present all around the webshop.”

“A cooperation involving a third party at a distance (Apple) with high demands is always difficult and requires a lot of flexibility, adaptability and coordination. In addition, we also work with MediaCT, which manages our Magento website on our behalf. All in all, there were four parties that had to cooperate and align their activities within a tight deadline.”

Amac aims to offer a payment process that’s as smooth as possible. “We believe in the future of fast checkout. For example via Apple Pay (via Buckaroo) and PayPal Express. In addition, customers can select their own bank already in the webshop when making an iDEAL payment. Thus, buyers are directly forwarded to the login page of their own bank while placing their order.”

“We also use the new smart checkout recently launched by Buckaroo. This smart checkout offers the merchant options for customization and retention of brand identity. Customers can for example add their own logo and use their brand identity on the checkout page. Currently, we’re looking into Buckaroo’s solution to pay via credit card from your own checkout without ever having to leave the webshop. In other words: the so-called Client Side Encryption solution.”

“Apple Pay received a lot of media attention in the Netherlands immediately after its launch. Yet this attention wasn’t reflected directly in the checkout. Website visitors mostly preferred familiar payment options such as iDEAL.”

“Now, three months later, we see a steady increase in Apple Pay transactions. Because ING customers are increasingly linking their account to Apple Wallet, this payment method is getting more familiar. Considering that of all banks only ING supported Apple Pay in recent months, it’s clear to state that Apple Pay’s introduction was a success.  While it took us years with other payment options to obtain a substantial market share, we have already reached the same status with Apple Pay within three months.”

“There are several optimisations that are being developed in-house in the Amac webshop. In addition, we always give feedback to our partners whenever there’s room for improvement. They take our feedback into account and often use it in new software versions. Which ultimately improves our client’s customer journey.”

“We keep a close eye on future trends. Are new channels being used to make purchases? We find it fascinating to see how different payment solutions can be linked in these new settings.”